Solid-Surface Façades: How One Company Puts Its Own Product to the Test


Since Pepe Soriano founded PORCELANOSA on the Mediterranean seaside in 1973, this maker of tile, kitchen and bath products has transformed from a small-village venture into a global standard bearer in all things ceramic. For evidence of this still-family-run company’s powerful rank, just look to its physical presence: PORCELANOSA distribution network comprises more than 400 official showrooms, associates and dealers worldwide. Of the 120 or so showrooms within that larger number, many have opened recently — in places as far afield as Atlanta’s Buckhead district, Madrid and the Bangladeshi city of Dhaka. This showroom spree has focused on quality and quantity alike. The recent initiative includes headliner buildings like a Norman Foster–designed Manhattan flagship, which opened in 2015 to much acclaim. The message? PORCELANOSA advocates great design at all scales. Treating the showroom as something more than a transaction site, the Spanish company also is using these spaces to prove its products’ mettle: The new 3,000-square-foot PORCELANOSA showroom in Houston, designed by the company’s architectural projects manager and in-house architect Ignacio Vidal Traver, is the first building in the United States that includes a rainscreen façade created out of KRION® Solid Surface. KRION® is an antibacterial ... , Architizer Editors, read more Architizer http://ift.tt/2wSVF7B

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