Futurism Is Fashionable: Louis Vuitton Reimagines the Catwalk at Oscar Niemeyer’s Iconic Museum


High fashion is all about aspirational fantasy. Flicking through Vogue, one cannot help but imagine the fabulous lives implied by the photo-spreads. The clothing is just one dimension of the idea of glamour, which is the real product on display. And for the fantasy to be sustained, the idea needs to seem just a little detached from reality. It is fitting, then, that Louis Vuitton picked a locale of unreal magnificence for its readymade Cruise Collection catwalk show earlier this year. El Museo de Arte Contemporáneo de Niterói is indeed a real place, but the sinuous building’s seafront location — from which the city of Rio de Janeiro is often barely visible through clouds of rising mist — has an air of fantasy commensurate with the aspirations of fashion. The catwalk itself — a modification of the building’s twisting access ramp — was designed by Es Devlin in collaboration with Louis Vuitton creative director Nicolas Ghesquière. The pair’s design emphasizes the existing features of Oscar Niemeyer’s building, a Brazilian landmark that speaks to the utopian ideals of Modernism. “We conceived an environment in direct response to Niemeyer’s groundbreaking futurist architecture and to ... , Pat Finn, read more http://ift.tt/2axgoDZ

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