Footwear giant Puma accused of defacing 17th century buildings in Delhi for shoe commercial


Global sportswear giant Puma was accused today of irreversibly damaging 17th-century architecture in Delhi's historic quarter as part of an advertising stunt to promote a new line of shoes.



For their latest shoe ad dubbed "Suede Gully," Puma spraypainted large, colorful murals over several buildings in Old Delhi, a centuries-old quarter and heritage area. The stunt has conservationists outraged, claiming that the graffiti has caused permanent damage to the carved sandstone, limestone plaster and Lahori bricks.

Rules to protect Delhi's heritage sites do exist, as does one that specifically forbids advertising on historic buildings. However, laws protecting these sites from destruction are rarely enforced and the sportswear brand was granted all of the necessary permissions for their graffiti clad campaign. 

Mackenzie Goldberg via Archinect - News http://ift.tt/2BcaunM

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