Printemps Haussmann's colorful 24-ton vertical veil by Uufie presents a grand entrance


The Haussmann Boulevard store of prominent Parisian fashion brand Printemps has a new look, which features a gigantic colorful veil that towers through nine floors at the heart of the building. After winning the 2013 competition, Toronto-based architecture studio Uufie designed the immersive veil as part of Printemps' new atrium that would facilitate vertical movement and allow visitors to see all the store's levels.

Read more about the project below.

Justine Testado via Archinect - News http://ift.tt/2k3w2is

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