The Construction Industry Has a Problem. Women Are Going to Solve It

VIATechnik specializes in technology for the architecture, engineering and construction industries and works with clients in the realm of virtual reality, BIM services and artificial intelligence. This week, Architizer is glad to present the thoughts of Co-Founder & CEO Danielle Dy Buncio, on the state of play for women in construction.

The 8-trillion dollar construction industry has a major problem. Simply put, we do not have enough people to meet construction demands worldwide. A recent study by Autodesk and the Associated General Contractors of America (AGC) found that 80% of contractors are having a difficult time finding skilled labor.  Contractors leading projects today cannot find enough skilled laborers to fill the gaps left by retiring Baby Boomers.

Everyone in the industry needs to wake up to the fact that we are not going to solve the labor shortage if we continue alienating half of our potential workforce. Right now, women only make up 9% of the construction industry. This gap between men and women is notably more pronounced on job-sites, where only 1 of every 100 female construction professionals works in the field.

The labor shortage, combined with the world’s continued need for infrastructure, housing, and other construction investment means that we absolutely need women to join the industry and rise the ranks within the construction workforce. This means we must shake up the status quo and overcome obstacles and excuses that previously prevented us from seeing results. Simply stating,“not enough women applied to my job posting” or “no women raised their hand for this promotion or leadership opportunity” is not good enough and no longer acceptable.

It’s time to change. It’s time to make 2019 the year we empower women in construction.

Wasn’t Women’s History Month in March?

Most likely you are wondering, why we are discussing this now instead of March, two months after Women in Construction Week. If your LinkedIn feed was anything like mine, you saw a flurry of posts about women in construction. It was amazing, empowering and uplifting. At the same time, it was disheartening. Women deserve to be part of the conversation for 12 months out of the year, instead of 1.

Shining a light on the incredible contributions that women are making in construction and sharing the stories of female trailblazers must continue beyond March.

The women of VIA Technik; photo by Jesse Huynh, VIATechnik

The Benefits of a Diverse Workforce

Encouraging women to enter the construction industry has many positive effects. Not only will construction start reaping the rewards of closing the labor gap, but a diverse workforce presents a myriad of benefits for companies, as well. According to a recent study by Forbes, diverse companies produce 19% more earnings than their counterparts. In addition to generating more revenue, diverse teams produce the following benefits:

Variety of perspectives. Regardless of gender, workers newly immersing themselves into the trades, bring fresh perspectives through their unique backgrounds which helps companies foster more innovation and creativity. In turn, driving the industry forward.

Increased productivity. Diverse teams are productive teams. Organizations with inclusive hiring processes, generate decisions twice as fast, while spending 50% less time in meetings.

Improved performance. In the same study, Forbes found that these teams make better business decisions 87% of the time, and that those decisions delivered 60% better results.

Heightened company reputation. Women want to be in the trades. When contractors become proactive about hiring women for positions, this creates a better culture at the company and is attractive to current employees and future talent.

4 Ways We Will Make 2019 the Year for Women in Construction

Numerous diversity and inclusion initiatives already exist in 2019. Leading contractors have created mentorship programs and formal women in construction clubs. These follow in the footsteps of organizations like, 2020 Women on Boards, an active conversation based around increasing the presence of women in the C-Suite and on Corporate Boards. Additionally, groups such as  NAWIC, The Federation of Women Contractors are growing in popularity as well.

As an engineer, I am results oriented and data driven. Frankly, we’re still not seeing any results yet. Why? In order for these initiatives to gain traction, there is an exceedingly important cultural change that needs to happen, empowerment. Women need to be empowered to join, and flourish, within the construction industry.

Below are four steps we must take to empower women in construction this year:

1. The Majority Must Begin Advocating for the Minority

Today, industry reality is men comprise the vast majority of leadership, C-suite, and board roles. If women are to claim their opportunities, male coworkers are required as allies. The entire industry must step up, making conscious efforts and insisting on the female presence in positions of leadership and in the field.

When women have coworkers and industry leaders as allies, it’s more likely that they will find themselves in the rooms where important decisions are being made. Women will finally have the opportunity to shape the industry.

Danielle Dy Buncio embraces “standing out” as an expert technology speaker. Photo Credit: MCAA

2. Women Must Embrace Standing Out

It’s a fact that we can’t avoid standing out in this industry. With the small presence of women in the current construction workforce, we are inevitably going to stand out. I urge all women to embrace it. Stand proudly and be remembered for what you want to be remembered for.

In my own experience, I’ve often been the only woman in a meeting. At industry conferences, I may be among a small handful of women in the room, and am often the only woman speaking on a panel. While these experiences could have felt isolating, I see these as opportunities to stand out. I personally realized that standing out was an advantage and, in a way, a super power. That’s when my career trajectory changed. No one great ever fit in with the crowd. You have to own it.

3. The Industry Must Amplify the Voice of Women

The potential for monetary achievement for women is high in the construction industry. Despite the disproportionate gender ratio of women to men, the salary gap is [shockingly] the reverse! Contrary to the rest of the workforce outside the construction industry, women, on average, earn 95.7% of what men make. However, in order to make these jobs accessible and desirable for women, the construction industry must step forward and lean in to amplify our voice. Fortunately, there are many ways to do this. The day of the all-male panel at construction conferences is over. Diversity conscious companies today must make an increased effort to boost diversity on stage.

Diversity should also be represented in company interviews. If a candidate can’t visualize themselves in the industry, they will turn away, increasing the pipeline issue. When the entire industry leans in to focus on attracting and retaining female innovators, everyone wins.

4. Blaze Your Own Career Path within Construction

Close your eyes and imagine the CEO of an ENR Top 400 General Contractor. Imagine an ironworker foreman on the construction of a New York skyscraper. Imagine the superintendent on a high profile public library project? Did you imagine a woman in any of these roles? The harsh reality is that gender stereotypes and public perception about the construction industry has hindered women both entering and thriving in the construction workforce.

Today, new sets of evolving roles related to innovation, technology, virtual design, and construction exist that were not prevalent in the past decades. Chief Technology Officer, Chief Innovation Officer, Director of VDC, Technology Solutions Manager- are shattering previous gender stereotypes and paving the way for a new generation of female leadership in the construction industry. Fortunately, the industry has seen incredible strides in women adopting and excelling in these roles.

Megan Conrad, Director of Virtual Construction for Ryan Companies, and Jennifer Suerth, VP of Technical Services at Pepper Construction, have blazed a trail for women in these leadership roles.

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