Louis Vuitton's London flagship reopens as a Peter Marino-designed spectacle


Reopening after a 14-month makeover, the renovated store is a multi-storey expo fitted with the work of nine artists, which – unlike those collections, and art you'd find in a concept store – is intended to be viewed, rather than purchased.



Photo: Stephane Muratet/Louis Vuitton

Elle's Sara McAlpine on the rise of 'The Spectacle Store' among luxury retailers and how Louis Vuitton's newly reopened London flagship fits right in.

"The face of retail changes so fast," Peter Marino, whose firm was in charge of the lengthy makeover, tells Elle, adding, "It’s very much a necessity for [brands] to have these big special statements in key landmark locations."

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@louisvuitton New Bond Street store designed by @petermarinoarchitect opens in London ! Looking at the double helix shaped staircase, worked as a sculpture with an offset center crafted in cerused oak and Matt Gagnon’s commissioned lighting stacks – made of white oak, concrete, pine, ash, acrylic and LED. Swipe for more pics #petermarinoarchitect #petermarino #petermarinostairs #petermarinoartarchitecture #louisvuittonnewbondst #louisvuitton #london #mattgagnonstudio @petermarinoarchitect

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