Social Media: Architecture's double-edged sword


Before the internet and social media, architecture projects and the work of architects were viewed and documented differently. Similar to other professions like the culinary arts and fashion, the public's understanding and exposure to these industries has changed as new technologies have proliferated. The public's experience of the built environment, for example, is no longer reliant on physically visiting a space. Instead, anyone at any time can see iconic architectural feats in the palm of their hand. 

For architects, this accessibility can be a good thing, as it enables their projects to travel faster and, even, into the hands of potential clients. However, how are design professionals shaping their work in response to the influx and demand for online sharing? How have architects adapted their designs and marketing models to satisfy online platforms like Instagram and Twitter? Have architects and designers succumbed to "Instagrammable Architecture" and finding ways to "design Ins...

Katherine Guimapang via Archinect - News http://bit.ly/2ERcCEA

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