Domino New Box Design for Domino’s Pizza


L’agence Jones Knowles Ritchie a eu l’idée de concevoir une nouvelle boîte à pizzas pour la marque Domino’s Pizza. En faisant une étude du marché en Angleterre, ils ont découvert que 96% des commandes Domino’s Pizza se faisaient par paires (deux pizzas pour chaque foyer). C’est pourquoi ils ont décidé de faire deux boîtes allant de pair, une rouge et une bleue, qui constituent à elles deux un grand domino.

domino-4 domino-2 domino-1b domino-1 , Donnia, via http://ift.tt/1qYHrhh

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