Earlier this month, Italian furniture brand Arper collaborated with Architizer to present a panel of experts who discussed the varying ways design offers value in spaces for living and consumption - from the workplace to retail or travel. Four presenters — Ray Ehscheid, Senior Vice President of Design Services at Bank of America; Julio Braga, Design Director and Principal of IA Interior Architects; Jason Long, Partner at OMA; and Randall Stone, Chief Experience Officer at Lippincott — gathered to share some of their organizations’ projects that best exemplified the challenge of designing high-value experiences for forward-looking brands. From left to right: Julio Braga, IA Interior Architects; Marc Kushner, Architizer; Jason Long, OMA; Ray Ehscheid, Bank of America; and Randall Stone, Lippincott at Arper’s NYC showroom in Soho; photo by Filip Wolak The topic derived from the idea that physical spaces, be it retail stores, bank branches or offices, increasingly occupy roles that go beyond their traditional functions. In recent years, the A&D industry has been striving towards the goal of designing experiences to engage end-users in an effort to broaden the appeal of brands. As the industry is looking toward the future, experience alone cannot remain ... , Chloé Vadot, read more Architizer http://ift.tt/2e228bA
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