Soft and Satisfying Commercials


Pour ING Banque, le studio de créatifs Serial Cut, établi à Madrid en Espagne, a réalisé une série de douze visuels mêlant textures, sons et couleurs softs. La campagne, intitulée “Satisfying Bank”, surfe sur le succès des vidéos dites “oddly satisfying” ou ASMR, et qui procurent une sensation à la fois agréable et étrange rien qu’à leur visionnage. Le lien avec la banque ? Comme l’explique Serial Cut, ces visuels sont chacun censés représenter les avantages et bénéfices que présente l’ouverture d’un compte chez la banque néerlandaise.

 

, Pauline, via Fubiz Media http://bit.ly/36FH2oO

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