As the architecture industry faces a volatile business landscape, a refocus on marketing strategy is essential


During the economic downturn the pandemic has forced upon many professionals, architecture firms seem to be focusing on improving their PR, marketing, and external communications. It's a coherent move. On the one hand, business owners do well to focus on communication strategies during this time to win new work during a time when new projects in some sectors may not be as abundant and to stay relevant. But, on the other hand,  a refocus now positions firms for capitalization when things pick back up. 

Evidentially, on Archinect's Job board, we see a clear push towards communications and marketing. SOM’s San Francisco office, for example, is hiring a senior-level Marketing Manager to lead efforts within the office to win new work. Some of the key responsibilities in this role include developing and implementing local marketing and business development strategies through collaboration with Firmwide Marketing and Business Development leadership. These areas directly address the organiz...

Sean Joyner via Archinect - News https://bit.ly/2OWxX4h

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