IKEA ramps up smart home product development plan


IKEA Home smart was initiated as a project in 2012 with the ambition to enrich life at home by incorporating digital elements and technologies into products and solutions. Several launches within the smart home has followed since then and now IKEA has taken the strategic decision to invest even more in the home smart area by establishing IKEA Home smart as its own business unit within IKEA of Sweden.



Björn Block, the Head of the new Ikea Home smart Business Unit said, in a recent press release: "At IKEA we want to continue to offer products for a better life at home for the many people going forward. In order to do so we need to explore products and solutions beyond conventional home furnishing."

IKEA is quickly establishing itself as a contender in the smart home space, challenging contenders such as Amazon and Google. They have chosen to pursue heavier investment in product development and collaboration with their digital partners. The company hopes to intensify this "digital transformation" in the coming years.

Sean Joyner via Archinect - News http://bit.ly/31V1q32

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